From India to the World: What Google’s AI Mode Expansion Means for Your Rankings

Google’s AI Mode is now live in 180+ countries, revolutionizing search worldwide.

From India to Latin America, AI-driven results are reshaping SEO strategies.

Understand the tools, features, and implications for your website rankings.

What is Google’s AI Mode?
Countries Where AI Mode is Available
How to Access AI Mode
Key Features of AI Mode
How AI Mode Works
Implications for SEO

What is Google’s AI Mode and Why It’s a Turning Point?

Google AI Mode, powered by Gemini, represents the next evolution in search technology. Unlike traditional search results that merely list links, AI Mode provides structured summaries, citations, images, voice-based queries, and even camera-based searches. This multimodal AI integration is designed to offer users a conversational and contextually rich search experience.

Highlight: According to Google, “AI Mode is Google’s most powerful AI search experience. You can ask anything and get an AI-powered response, with the ability to go deeper through follow-up questions and helpful links to the web.”

This new approach breaks queries into subtopics using the query fan-out technique, analyzing multiple aspects simultaneously and constructing enriched answers from a variety of trusted sources.

Comparison with Traditional Search

Traditional Search: Lists links and snippets; users must explore multiple pages.
AI Overviews: Offers AI-generated summaries of selected searches.
AI Mode: Provides an immersive AI-assisted environment with deep reasoning, follow-up questions, citations, and detailed explanations.

Countries Where Google AI Mode is Available

Initially rolled out in the United States, India, and the United Kingdom, AI Mode now spans over 180 countries, including most Latin American regions. Notably, Spain and the European Union are excluded due to regulatory and data privacy concerns.

Regions with Current Availability

United States
India
United Kingdom
Mexico & Latin America
Other English-speaking markets

How to Access Google AI Mode

Users can activate AI Mode in several ways:

Directly visit google.com/aimode.
Type a query in Google Search and select the “AI Mode” option.
Through the Google app on mobile devices, tap the magnifying glass with the “+” sign.

Currently, AI Mode works in English, with additional languages expected soon. Activation may take a few days to appear for all accounts.

Key Features of AI Mode

Google AI Mode transforms search with multiple interactive tools:

Ask questions via text, voice, images, or camera input.
Follow-up questions for deeper exploration.
AI Mode history tracking.
Advanced functionalities like sharing AI-generated answers, making reservations, or shopping integrations (currently in testing in the U.S.).

Unique Capabilities Compared to AI Overviews

While AI Overviews summarize web results, AI Mode allows:

Complex or multifaceted queries.
In-depth topic exploration.
Structured AI-generated responses with links and citations.
Comparison reasoning and detailed analysis similar to ChatGPT capabilities.

How Google AI Mode Works

AI Mode leverages:

Gemini 2.0: Google’s advanced multimodal AI model.
Real-time information systems: Knowledge Graph, Google Shopping data.
Query fan-out: Breaks down complex questions into subtopics and searches multiple sources in parallel.

Note: This results in dynamic, interactive answers with multiple citations and references, far exceeding the static summaries of traditional AI Overviews.

Implications for SEO in India and Globally

AI Mode reshapes how content creators, marketers, and businesses strategize SEO. Key points include:

Organic traffic changes: Users may get answers directly on the search page, reducing clicks to your site.
CTR fluctuations: Sectors like media, health, travel, and commerce may see lower click-through rates.
Reputation matters: AI Mode prioritizes trustworthy sources, favoring authoritative websites.
Integration with Google ecosystem: Maps, Travel, Finance, and other native services influence results.

Study Insights

SE Ranking’s analysis of 10,000 U.S. keywords revealed:

Only 10.7% URL overlap with AI Overviews.
Top 10 organic search overlap: 14% URL-level, 21.9% domain-level.
High volatility: repeated searches give varying results; only 9.2% URL match across three attempts.
Average AI Mode response contains 12.6 links, sometimes over 50.

Metric	Value
URL overlap with AI Overviews	10.7%
Top 10 organic results overlap (URL)	14%
Top 10 organic results overlap (Domain)	21.9%
Average links per AI Mode answer	12.6